Environmental Concerns: Impact on beverage and package decisions

The report is valuable for beverage companies, and packaging and material suppliers to the beverage companies as well as those interested in American's perceptions of the environment and sustainability as they relate to beverages and beverage packaging. The insights in this report help provide an understanding of current consumer purchasing behavior as well as providing some useful insights into future changes in purchase behavior. This information will help in understanding the current dynamics of the beverage business, supporting strategic planning and forecasting, and informing decision makers.

The full report was developed and fielded by Concept Catalysts and iModerate Research Technologies in June 2010. Data analysis and report preparation was completed in July 2010. Total page length is 32.

Methodology: Data for the study were collected via a mixed methods quantitative/qualitative survey with sample size N=521. The online data were supplemented by 40 interactive qualitative chat sessions (facilitated by online moderators) to probe more deeply about consumer perceptions about the environment, sustainability and drinking behaviors and purchase habits, and intended behaviors.

Respondents were asked about their environmental concerns, sustainability, health concerns and economic issues that impact their consumption of a number of beverages including carbonated soft drinks (diet and regular), beer, wine, energy drinks, bottled/canned and hot tea, sports drinks, juice and juice drinks, milk, bottled water, tap water, hot coffee and enhanced water. Results in this report include demographics, statistical charts, summary tables, qualitative respondent comments and key findings. The vast majority (94%) of Americans are concerned about the long term effects that their packaged beverage purchases and consumption have on the environment.

The report includes general themes including:

  • People's perceptions of recycling
  • Americans' recycling habits and options at home, on the go, and at work
  • Issues around the concept of sustainability-what people think it means and their attitudes toward sustainability as it relates to beverages and beverage packaging

 

This report is available for immediate download as a pdf file upon purchase.

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  • Item #: 2010-1
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