Beer Section of Package preference & purchase drivers

This is a section of the full July 2009 report Packaged beverages: Package preference and purchase drivers, also available for purchase.

The full report and this beer section are valuable for beverage companies and packaging and material suppliers to the beverage companies. The insights in this report help provide an understanding of current consumer purchasing behavior as well as providing some useful insight into future changes in purchase behavior. This information will help in understanding the current dynamics of the beverage business, supporting strategic planning and forecasting, and informing packaging innovation efforts.

The full report was developed and fielded by Concept Catalysts and iModerate Research Technologies in January 2009. Data analysis and report preparation was completed in Q1/Q2 2009. Total page length is 217. The full report includes the following categories: beer, carbonated soft drinks (CSDs), bottled water, sports drinks, ready to drink (RTD) tea, energy drinks, enhanced water (e.g., VitaminWater), juice and juice beverages, and cross-category results.

Methodology: Data for the study were collected via multistage online surveys. Stage 1 was an online quantitative survey to determine category consumer demographics (sample size N=1000). Stage 2 was a mixed methods quantitative/qualitative survey with 180 interactive qualitative chat sessions (facilitated by online moderators) to probe more deeply about consumer preferences on drinking, purchasing, and packaging. The sample size for Stage 2 was N=3402.

Results include demographics, statistical charts, summary tables, qualitative respondent comments and key findings. Results are segmented by heavy, medium and light drinkers of beverages.

The full report includes general themes including:

  • what consumers are drinking today
  • why consumers have changed their beverage consumption habits
  • how the economy has impacted purchase and consumption behaviors
  • how health issues have impacted purchase and consumption behaviors
  • the impact of environmental concerns on purchases
  • consumer perceptions of beverage ingredients and sweeteners
  • consumer perceptions about beverage packages (primary and secondary)
  • consumer recycling habits

The beer section of the full report contains the results for the overall themes noted above (23 pages) and includes additional results specifically regarding beer drinkers (sample size N=392). This beer section report is 66 pages long (23 for the general themes and 43 for the beer results).

Beer section results include demographics, statistical charts, summary tables, qualitative respondent comments and key findings. Results are reported by heavy, medium and light drinkers of beer.

The beer section of the report includes:

  • consumer brand preferences and loyalty
  • beer drinkers' multi-pack purchase habits
  • how the economy has impacted purchase and consumption behaviors
  • beer drinkers' package preferences
  • drinkers' likes and dislikes about glass bottles
  • drinkers' likes and dislikes about cans
  • bottle vs. can occasion relevance
  • the disconnect between package preference and purchases and the reasons why
  • drinkers' likes and dislikes about secondary packaging
  • drinkers' perceptions about secondary packages

This report is available for immediate download as a pdf file upon purchase.

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Beer Section: Package preference and purchase drivers
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  • Item #: 2009-1 Beer
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